AnnOdell.com_About 01_BW.jpg
AnnOdell.com_About 02A_BW.jpg

I am an experienced STRATEGIC-creative leader based in Manhattan.

 

Throughout my career I have purposely cultivated wide and deep from a curiosity and belief perspective that for-profit enterprise can be a fundamental change agent.

With depth of experience leading multi-discipline teams at agencies, startups, nonprofits and on the client side, I’ve learned that cultivating openness, authenticity, personal excellence and a shared vision is the best way forward.

Working with many Fortune 500 clients and well-known brands, I’ve led break through creative on the global stage for Lippincott, CBX Worldwide, Gensler, Donovan/Green and Estee Lauder.

In the scope of these roles: insights, storytelling, and design have always been primary to shaping exceptional results from a well-researched and thoughtfully defined problem statement, along with ‘How might we?’

My process includes analyzing myriad data sets to illuminate every angle, identifying needed research, and merging diverse stakeholders through a design thinking or strategic foresight format to inspire blue sky possibilities and insights.

I also help bring dimension to existing strategies through hands on creative asset generation/ideation: 360 brand ecosystem iteration, brand personality-world building, marketing campaign asset development across platforms, positioning iterations for focus-group testing, target audience experiential stimuli, etc.

In this way, I am equipped to help develop the creative brief or guide its fulfillment, with natural fit roles including: brand strategist, co-creative strategist, creative director, cx/integrated marketing director or client thought partner.

PROCESS-DIAGRAM-03A.gif
 

LIFE IS DYNAMIC.

 

MY MISSION IS TO ENABLE Commercial Success THROUGH THE ADOPTION OF BIG IDEAS THAT MATTER TO MORE OF US, PROMOTE NEW Meaningful Relationships, & DRIVE CULTURAL TRANSFORMATION.

 
 
 
 
 

#blueskythinking

#inclusion

#knowledgeispower

#GIRLPOWER