I SUPPORT CLIENTS AS A
CREATIVE STRATEGIST.
For profits & nonprofits seeking insights
to connect with their audiences through
purpose driven enterprise,
authentic problem solving,
breakthrough campaigns,
new alliances, ideation,
& more…
what is a
creative strategist?
Helps clients optimize their 360 realm of opportunities through Big Idea Frameworks
aligning:
Commerce, Community & Culture
to deliver on prioritized
short term marketing metrics
+ visionary long term brand metrics.
STARTUP - CORPORATE - CONSUMER - RETAIL - NON PROFIT
RESEARCH, INSIGHTS & STRATEGY
I lead or support high-level strategy development for helping brands come to life across omni-dimensions, including brand strategy, and high-level messaging, content strategy, customer experience, the digital ecosystem and social media strategies. Mining broad qual/quant data sets to glean actionable insights that give form to a holistic, big idea approach and managing its implementation across various disciplines/media, end-to-end, is part of my process
CREATIVe DEVELOPMENT & IDEATION
I lead or support creative development for new brand launches, brand re-positionings, or marketing campaigns, including hands-on ideation. Working with teams or directors, I provide strong brainstorming-innovation driven frameworks, initial concepting and scope of design-creative asset prototypes, plus help bring dimension to integrated creative solutions across 360 media platforms, including website, social media-digital marketing, video, print, more.
WORKSHOP DEVELOPMENT & FACILITATION
I lead or support customized Design Thinking, Strategic Foresight and Lego Serious Play workshops to optimize the brain trust, instincts and imaginations of creative teams, client orgs or diverse project stakeholders for achieving break through innovation or more fully-informed consensus. Goals can include: shared understanding of problem, expanded ideation, enhanced-focused solutions, and longer term strategy development by mapping current trends into future patterns or scenarios.
Presentation development & new business
I develop dynamic, compelling pitches, case studies or cultivate new opportunities with existing clients through research, insights and imagery rich graphic presentations that inform, excite or persuade. By assembling targeted yet diverse data sets, trends, insights, and futures thinking, I help bring to life the value proposition through organizational storytelling, scenario-world building and impact projections.
LIFE IS RICH.
My mission is to InspirE meaningful connections between people AROUND BIG IDEAs to fuel win-win outcomes for individual ENTERPRISE & the society they SERVE.
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#beautyheritage
#21Ceducation
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