TAKE CONTROL OF YOUR DESTINY

big idea DIY pain diagnostics and treatment that lets you take back control of your life. [the Home Depot of chronic pain]

insights 1] 50m Americans suffer from chronic pain, 2] 92% of chronic pain is a stuck neuro-transmitter, 3] telemedicine is the future of healthcare.

problem statement how might we…create a user experience, delivered via flat-screen kiosk, that promotes meaningful results for users plus drives acquisition?

role brand strategist, identity designer, UX & CX strategist, creative asset prototype designer

A UNIQUE WIN-WIN FOR PARENTS AND KIDS

big idea Curiosity inspired, self-directed play leads to lifelong learning and better things in life.

insights 1] experts identify self-directed play as the most effective way to achieve self-discovery, agency, creativity and emotional intelligence, 2] current childcare formats unresponsive to scheduling demands of gig economy/freelance working parents, 3] large parent segment seeking life or soft skills development support.

problem statement how might we…create a brand and customer experience that supports a visionary ideology plus satisfies the practical needs of parents and kids?

mediums nationwide network of 4-6K sq ft childcare facilities, with 200+ locations, Social-Emotional IP/curriculum model, content strategy

role strategist, creative director see more

TALK OF AGES: A THERA-TAINMENT PLATFORM FOR BOOMERS & MILLENNIALS

big idea Taps into the yearning for connection between young and old, with social movement underpinnings.

insights 1] Millennial and Boomer big picture motivators are more alike than in previous generations, 2] Boomers seek vocational/vicarious insights from Millennials, while Millennials seek life advice from Boomers, 3] engagement formats inviting young and old participation have generally been limited to ‘mentoring’ programs, 4] people innately seek out tribal constructs because humankind has lived in tribes for much longer than it hasn’t.

problem statement how might we…fill the needs of young people seeking [therapeutic] connection with older ones, centered on sharing wisdom around life’s journey? or conversely, how might we…address older people’s needs around relevance and inclusion that incentivizes young people to participate?

role brand strategist, pr strategist, creative director, curriculum developer, workshop developer see more

BUILDING COMMUNITY FIRST

big idea Transforming public education across the globe by introducing self-directed learning to re-ignite student engagement.

insights 1] approx 3,000 U.S. high school students drop out of school a day, 1.2m/year, 2] 31% of all U.S. students report feeling a great deal of stress, 3] U.S. investments in K-12 tech dropped 40% in 2016, 4] current proposal to reduce DOE’s total funding by $5.6b—8% from 2019 funding level—while dedicating $5 in tax credits to private school vouchers, 5] disgruntled teachers nationwide due to systemic ‘teach to test’ methodology.

problem statement how might we…most efficiently bring awareness and broad based adoption of a learning methodology running counter-intuitive to the centuries old approach inherent to our education system today?

role brand strategist, pr strategist, marketing booklet designer see more

LUNCH BREAK LIFE XFORMATION

big idea Empowering people with the pure truth about neuroscience based chronic pain self-treatment. [the Dr. Bronner of pain]

insights 1] 50m Americans suffer from chronic pain, 2] 92% of chronic pain is a stuck neuro-transmitter, 3] plenty of white space in current walk-in pain clinics offerings, 4] Brooklyn the epicenter of cool…exploit.

problem statement how might we…reposition and re-brand a single location, physical therapy enterprise to drive increased awareness, customer acquisition, new revenue streams, partnering opps and, ultimately, a franchise brand?

role strategist, creative director, identity designer, pr strategist, digital creative assets designer see more

DIFFERENT & TOGETHER!

big idea special needs young adults serving their community with style and substance, challenging assumptions

insights 1] 1 in 54 U.S. children diagnosed with an autism spectrum disorder, approx 70,700 -111,600 youth turning 18yrs each year, 2] at age 22yrs, special needs young adults face a services cliff, choosing between institutionalization or staying home, 3] tea is a diverse, global beverage that brings people together in different ways and through unique customs everyday all over the world, a symbol and promoter of humanity at its best and most mindful.

problem statement how might we…empower young people with special needs, plus tantalize community, through a unique offering to sustain, innovate and grow into a nationwide network that supports this perpetually growing segment?

role brand strategist, creative director, content/digital strategist, pr strategist, identity/creative assets designer see more